The Animara Edit

Colour should guide attention, while type should always be readable. You don’t need an art degree to learn the basics; and with the basics in hand, your brand can quickly distinguish itself from its competition.

Irrespective of whether you’re creating a 30-second quick update or a longer, 2-minute training video, accessibility can’t be ignored. If someone can’t read, hear, or see what you’re trying to convey, it isn’t clear.

In Part 1 we covered the foundations of your script: how to define your goal, clarify your audience and settle on a clear CTA. In addition, we looked at how to hook your audience and couple the voiceover with visual beats.

Whether you’re commissioning a 30-second project teaser or a 2-minute explainer, your script represents the backbone of your animation. Get it right, and production flows freely. Get it wrong, and you’ll pay for it later in project rewrites, confusion, and missed delivery targets.