This is where a strategic product explainer video becomes one of your most valuable assets. It’s not just a marketing tool; it’s a versatile instrument for building clarity and confidence at every stage of your business. But knowing when to deploy it is key to maximizing its impact.
Here are five critical moments when a product explainer video is the most effective tool for a Legal Tech platform.
During a Product Launch or Major Feature Update
When you're introducing something new, your first impression is everything. A product explainer video can serve as the centerpiece of your launch campaign. It allows you to distill your core value proposition into a compelling, 90-second narrative that a press release or blog post simply can't match. It’s the clearest and most effective way to announce to the market what you’ve built, who it’s for, and why it matters.
Use a Product Explainer Video to Improve Homepage Engagement
You have about 0.05 seconds to make a good first impression online. For a visitor landing on your site, a sharp and professional product explainer video placed front and center immediately answers the all-important question: "What does this platform actually do?" It can dramatically reduce bounce rates and increase engagement by providing instant clarity, transforming a potentially confusing B2B service into an understandable solution.
According to Wyzowl 95% of people have watched a video to learn more about a product or service—making it a crucial part of the modern homepage experience.
In Investor and Stakeholder Presentations
Communicating the value of your technology to investors, board members, or potential partners can be challenging. They may not have a deep understanding of the legal sector's pain points or your platform's technical architecture. A concise product explainer video ensures every stakeholder in the room gets the same clear, compelling, and approved message. It demonstrates professionalism and shows that you’ve invested in communicating your vision with precision.
To Empower Your Sales and Onboarding Teams
Consistency is crucial in sales and onboarding. A product explainer video serves as a perfect, repeatable demo that your sales team can use to ensure prospects get a flawless overview every time. Once a client is signed, that same video becomes a powerful onboarding tool. It can walk new users through key features and workflows, reducing initial friction and cutting down on support tickets. Studies have shown that clear explainer videos can reduce customer support inquiries by up to 20%.
For Internal Training and Team Alignment
As your company grows, ensuring everyone from sales and marketing to customer support has a unified understanding of your product is vital. A product explainer video is an excellent internal resource for training new hires and keeping the entire team aligned on the core messaging and value proposition. It guarantees that no matter who a client or prospect talks to, they hear a consistent and accurate story.
A great product explainer video does more than just explain; it builds trust, demonstrates value, and drives action. For a Legal Tech platform, it’s an essential tool for turning complexity into clarity.
Need help turning your complex product into a compelling story?
Explore Animara Studios' explainer video services - built for compliance, clarity, and conversion.
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