Challenge
The challenges associated with this project where twofold: crafting a compelling visual identify and demonstrate complex visuals clearly and eloquently.
In the environmental sector, trust is paramount. Visual identity plays a key role; green and white are both associated with clarity and consistency, so represent excellent color choices. At the same time, data visualisation, dashboards, and urban environments can be difficult to convey convincingly, so time must be spent refining these visuals to maximise understanding.
Final Thoughts
The animation successfully brings EcoSys brand to life, blending animated charts, maps, and clean visuals together in a cohesive whole.
It delivered a powerful narrative, inspiring confidence in the companies Net Zero mission and showcasing their progress towards sustainability. Coupled with a clean, professional, and engaging colour palette, the animation is visually interesting and really catches the eye.