Challenge
A new directive has changed how financial companies must verify their customers identity; understanding this shift is a challenge, and you need to communicate it clearly to your clients.
With an ever-changing regulatory environment, you need a visual style that can be easily adapted to respond quickly to developments. So, a clear, easy-to-replicate style is key.
Final Thoughts
The animation clearly introduces the topic at hand, using a consistent, engaging colour palette and well-choreographed transitions.
The next step for this project would be to expand out the offering into a longer form animation that dives deeper into the technicalities of this new directive.